Marketing Your Rental Property

Proven step-by-step approach to successful marketing

Marketing Your Lake County Rental Property

Make-Ready

Once you sign the listing agreement, our marketing efforts begin even before your property goes live. We start with a comprehensive walkthrough of both the interior and exterior of your property. During this inspection, we identify areas where safety can be improved and the overall appeal can be enhanced. This might involve eliminating tripping hazards, replacing major appliances, or even something as simple as changing a light bulb.

Professional Photos

Once your property is ready for showings, a trained and experienced professional real estate photographer will capture high-resolution photos and create a 2D layout of the property. Quality photos are crucial; if potential residents don’t consider viewing your property, nothing else will matter. The cost of professional photography is included in the leasing fee.

Professional Rental Market Analysis

Setting the optimal rent is one of our most crucial and challenging tasks. Pricing too high can lead to longer vacancies, while pricing too low means leaving money on the table. To find the perfect balance, we prepare personalized comps tailored to your property by analyzing market data and leveraging our local expertise. The optimal rent is determined by considering recent rents in similar areas, market trends, current competition, and the season.

Online Advertising Exposure, including MLS

Once we have the professional photos and the optimal rent amount, your property will be listed on our website and syndicated to various platforms, including Zillow, Trulia, Apartments.com, Realtor.com, Zumper.com, and more. Our team ensures your property is presented in its best light both online and in person to attract great residents.

An important aspect that some owners might overlook is that not all property management companies list on the MLS. With Cruise Property Management, your property will be listed on the MLS simultaneously with its public listing. This means every real estate broker in the area with clients looking for a property like yours will have easy access to share it with their clients.

After the property is listed, we will regularly check on it, show it to prospective residents, and answer any questions they may have. We will update you weekly on the status of your listing and may provide suggestions, such as adjusting the rent amount or further enhancing the property.

Next Step

If a potential resident wants to apply after a showing, the next step is resident screening, which is arguably the most important step for the property manager.

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What We Do

as your Lake County Property Manager

MARKETING

Marketing is the key to have a successful rental property. We provide an expert market analysis for each property we manage to maximize your return on investment.

RESIDENT SCREENING

A designated property manager with more than a decade of experience will conduct extensive screening, which includes an application analysis, state-of-the-art credit screening, criminal background check, eviction history, employment verification, and landlord verification.

RENT COLLECTION

We make sure you get paid on time, every time. You no longer have to worry about collecting rent and following up with tenants because we take care of everything.

MAINTENANCE

We do inspect properties to prevent issues, but if any maintenance issues come up, we use vetted, experienced, and skilled vendors to take care of various issues at a fair price.

INSPECTION

We conduct a pre-move-in inspection, annual inspection, and post-move-out inspection that include documentation of the property’s condition and ensure all maintenance issues are addressed in a timely manner.

OWNER STATEMENTS

With our detailed financial reporting tools, it's never been easier to keep tabs on your investment. Log into your owner portal to view the owner statements and receipts 24/7 and stay in tune with how your investment is performing.

EVICTION PROTECTION

In the unfortunate event that a tenant needs to be evicted from your rental, we will manage the evictions on behalf of you. The attorney cost is separate, but we will pay up to $1,000 if the tenants we placed ended up in eviction within a year.

Areas We Serve

Don’t see your area? Contact us!

We have been managing properties in different areas of Lake County. Below are some of the areas we serve.